The_ONES - Totally powered by Zappos
Photography by Julia Parris
Photography by Paper Mag
The_ONES is a sub brand of Zappos focusing on celebrating all of those classic sneakers people know and love! The ones you wear until they fall apart and then buy again and again, the staple choices in your sneaker collection. They also share stories of the people that keep them seriously inspired, The_ONES giving us life right now.
The_ONES hired me to create custom patterns to be used throughout the brand. I made these patterns repeatable so they would be versatile in application and could be used on anything from shoe boxes through to media campaigns.