Inside Intercom - Are your future customers using another product?


Intercom hired me to create an editorial illustration for their blog post, are your future customers using another product? The first thing that hit me when thinking about what to make for this piece was the mystery around the question asking about the future. Naturally, my thoughts went straight to magical, mystical, tarot predictions land! So, I made the theme of this illustration super weird and magical, while circling around the central image of someone making a choice between a and b! Your product or theirs? 


Initial concept sketches


Illustration in use