Adidas - Pureboost DPR Mural


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Adidas hired me to create a mural as part their campaign to launch a new running shoe, the Pureboost DPR. This mural was a whopping 11x47ft, the largest piece of artwork I've ever made! Very exciting. The campaign was focused around street running, specifically in Brooklyn and how no matter how many times you would run down the same street, you always come across something new. NYC has it's own special way of having surprises around every corner. With that in mind, I wanted my piece to seem almost chaotic, filled with a collection of images that when presented together really resonate as NYC.  

The mural itself was painted by the phenomenally talented team over at Colossal Media.

 

Final artwork

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Initial concept sketch

 

Mural production by colossal media

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